Packaging
and Marketing of Tobacco Products
For tobacco products packaging
is the hook and bait to capture the attention of the consumer. With the awareness
about the harms of smoking among the masses, it is getting more and more difficult to
market tobacco products. It is morally and ethically considered wrong to market
your product to attract new consumers. In this situation, the only way to retain
your consumer is by attractive packaging.
Make
them feel special: Descriptions and warning labels on the packaging is
an important factor in making the consumer feel that you care about them. In a
survey conducted by Norwegian researchers, it was found that people find the
cigar boxes, without proper descriptors and warning labels, to be less
desirable. They said they felt somehow betrayed.
Brand
Image: While marketing any tobacco product subtle ‘cues’ related
to brand imagery are coded into the product's packaging and color scheme. The color scheme is the tool through which the same company markets its different products.
Products with darker boxes indicate a strong flavor and those with lightly shaded
boxes are mild. The brand image is closely related to the box of the product.
The cigar is a tobacco product that is considered to be smoked by elites, and hence their
boxes should scream class too. Designing a cigar box is creative work, an art
of story-telling by visually communicating with your customer. it’s the box
that helps the customers differentiate between their wants and needs. Smoking a
cigar is maybe their need but to make a style statement about themselves
through their brand of cigar is the want. A cigar box that gives a luxurious
feel is more likely to prevent your consumer from brand switching.
To make a box that gives a luxurious feel can disrupt the whole cost vs price balance that is why it is
always better to get cigar boxes on wholesale rates from a third party
manufacturer. It can really cut production
costs.
The main Materials used for cigar boxes in wholesale manufacturing are wood,
card box or paper. Wooden cigar boxes are most desirable and give an elite
feel. You need to find a manufacturer that will listen to you and interpret
your brand story through the box design. Hire a company that will provide you
with a private designer that will work on packaging of your product only and
will design a cigar box that will reflect the true essence of your brand.
Finding a cigar box a manufacturer that designs such high-quality expensive boxes on wholesale rate
can be a difficult task, but Custom
Cigarette Boxes is an online company that gives you the best rates. All you
have to do is communicate what you want out of a cigar box for your product and
they will create it for you.
